Zephyr Real Estate Launches New Market Research Platform

Zephyr Real Estate Launches New Market Research Platform

SAN FRANCISCO, CA – Zephyr Real Estate continues to lead the way in best marketing and technology practices for the real estate industry. The forward-thinking real estate firm has launched yet another innovation in marketing research called Totomic.

Totomic is a platform which gathers a broad base of lifestyle data and purchaser profiles to identify the most likely buyers for a particular listing. Property metrics are gathered based on location, price, size, amenities and neighborhood. This information is then matched with lifestyle profiles so that marketing and advertising can be targeted in a finely-tuned method to the most likely customers, in the same manner as “big data” utilized by Facebook and Google to target consumers.

Zephyr agents are provided with cutting edge and easy-to-understand insights that determine high-opportunity homebuyers and how to reach them. Sellers are assured that their properties are being promoted directly and efficiently to those with the desire and the means to make the purchase.

Zephyr is one of two Bay Area brokerages utilizing this resourceful tool to secure purchases and better serve clients with up-to-the-minute insights, maintaining its position as forerunner in the industry.

“The profile information provided by Totomic allows us to make well-informed decisions about how to best promote each listing,” commented Matthew Borland, Managing Broker and Partner at the Upper Market office and Zephyr’s Chief Innovation Officer. “This clearly provides a strategic advantage for our agents and for our clients.”

About Zephyr Real Estate

Founded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm with nearly $2.3 billion in gross sales and a current roster of more than 300 full-time agents. Zephyr’s highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who’s Who in Luxury Real Estate; global luxury affiliate, Mayfair International; and local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six offices in San Francisco, a new office in Greenbrae, and two brokerage affiliates in Sonoma County, all strategically positioned to serve a large customer base throughout the San Francisco Bay Area. For more information, visit http://www.ZephyrRE.com.

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Research reveals where in the UK it would take 27 years to save for a first home deposit

Research reveals where in the UK it would take 27 years to save for a first home deposit

It is well documented that saving a deposit for a first home in the UK can take years but now new research shows that prices are so high in some locations that it could take 27 years.

London has the highest average deposits overall in the country with 16 boroughs appearing in the top 20 locations requiring the biggest house deposits relative to average salaries, according to the figures from MoneySuperMarket.

Using data from the Land Registry and the Office of National Statistics (ONS), the research analysed average house prices and average salaries to work out the average required deposit needed to buy a house across 441 local authorities in the UK.

It found that Kensington and Chelsea is the most unaffordable place to live in the UK. House prices are on average £1.3million and an average salaried couple would need a 52% deposit of £688,772 before buying in the area. With the combined salary of a couple living in the borough averaging £147,918, people can expect to wait approximately 23 years before they’ve saved enough to buy a home.

Westminster and Camden are the next most unaffordable places, requiring deposits of £554,996 and £490,738 respectively. In Camden, where the average deposit figure is 56.6% that equates to saving for 27 years, the longest of any area in the UK.

Outside London, South Buckinghamshire, Chiltern and Elmbridge require deposits of over £200,000 and in 93 or 20% of local authority areas the average minimum deposit needed is greater than £50,000, and in 51 it’s over £100,000.

The analysis also revealed that in 75 local authorities, an average salaried couple would need to find more than a 20% deposit to buy an average priced house and in 39 local authorities a couple would need to save more than a 30% deposit. In total, there are 34 local authorities in which it will take prospective home owners 10 years to afford the minimum deposit needed to buy in their borough.

‘As house prices continue to rise, the dream of owning a home becomes harder and harder to reach for so many people,’ said Kevin Mountford, banking expert at MoneySuperMarket.

‘For those who want to take their first steps onto the ladder, reaching the minimum deposit levels required causes serious financial strain and, as our analysis highlights, many might be priced out of their desired area. Similarly, for those who already own their own home but are looking to take that next step up the ladder, the stretch could be a bigger burden than anticipated,’ he explained.

‘It is important to strike a balance when relocating and prospective buyers shouldn’t stretch themselves too far. For those who want to maximise their chances of securing their dream home in their dream area, paying off debts is the best way to start, as existing borrowing will be taken into account by a lender when it comes to applying for, or extending, a mortgage. Reducing the amount you spend each month could also help when it comes to boosting the amount a lender thinks you can afford to borrow,’ he pointed out.

On average UK home owners have earned enough to pay annual mortgage costs

On average UK home owners have earned enough to pay annual mortgage costs

Home owners in the UK have today earned enough on average to cover their mortgage payments for the rest of the year, according to calculations for what is known as mortgage freedom day.

The data from lender the Halifax shows that, based on the average annual mortgage repayment cost of £7,968 and the average net annual income of £26,810, earnings are sufficient to cover the annual cost of a mortgage.

But there is a wide variation in mortgage freedom days across the country. For home owners in Scotland it was 14 March in Northern Ireland the 15 March and then the North of England and Yorkshire and Humber the 25 March while owners in London have to wait until 27 June.

‘Our research is a simple way of comparing mortgage and rent payments, quite often the largest financial commitment people make, across the UK using average regional earnings,’ said Chris Gowland, Halifax mortgages director.

‘Whilst it excludes other living costs, the research highlights a divide between the North and the South, with those in the South having to wait longer to reach mortgage freedom than their counterparts in the North,’ he added.

At local authority district level, new borrowers in West Dunbartonshire, Scotland, reached mortgage freedom first on 26 February and seven of the 10 earliest mortgage freedom days this year took place in Scotland, including North Lanarkshire on 26 February, East Ayrshire 28 February and Renfrewshire 02 March.

With home owners in London having the longest to wait, it is those in Haringey that will wait even longer with their mortgage freedom day not until 06 September while in Brent it is 30 August and Camden 26 August.

Rental freedom day also varies across the country. Those in the North achieved rental freedom the first this year on 06 April, followed by Yorkshire and the Humber on 07 April and Scotland 13 April. Once again, Londoners have the longest to wait with tenants not achieving rental freedom until 29 July.

‘As our research confirms, homeownership is still cheaper than renting. Rental freedom day falls 17 days after mortgage freedom day, showing that, despite barriers to property ownership, home owners are still better off than renters,’ Gowland added.

UK general election unlikely to impact property markets

UK general election unlikely to impact property markets

The decision by British Prime Minister Theresa May to announce a surprise general election in just a few weeks’ time is unlikely to have much of an impact on the nation’s property markets.

It is generally felt that as there is not time before the vote on the 08 June for a long period of uncertainty to build up and the economy could be strengthened by the decision.

Indeed, a snap poll of home sellers and buyers has found that neither see the election as putting them off with their plans to move home. Some 56.7% of sellers said that they would be continuing although 24.4% said the decision has left them undecided and 18.4% are going to wait until the result.

The survey from online estate agent eMoov also found that 59.2% of buyers believe that the decision will not affect them and they plan to continue to purchase a property while 22.7% said the news had left them undecided and 17.5% are now going to wait until after the result of the election.

‘This initial look at both buyer and seller sentiment shows that the news of a snap election has failed to deter the majority of UK home sellers and buyers. It is a bold move by Theresa May and one that will look to settle any underlying opposition within the UK government around Britain’s decision to leave the European Union,’ said Russell Quirk, eMoov chief executive officer.

‘Since the vote to leave the EU we’ve seen the market remain remarkably resilient despite a degree of buyer uncertainty. Therefore, the eradication of questions around the legitimacy of the EU vote, a second referendum and any other opposition will only serve to buoy the housing market further and should see a large degree of stability return going forward,’ he added.

Jonathan Stephens, managing director of Surrenden Invest, pointed out that unlike usual general elections, where contending parties draw up their manifestos and there is a degree of uncertainty as to the outcome, there is a general view that the current Government will gain from the vote.

‘When it comes to the UK property market, it’ll be business as usual. There remains a chronic undersupply of housing and for whoever ends up in power as a result of this general election, building more homes and supporting the UK property sector will no doubt be at the top of their agenda,’ he added.

The election is positive news for the property market, according to Jean Liggett, chief executive officer of Properties of The World. ‘Markets in the UK dislike uncertainty and crave certainty. This certainty will positively impact on the UK property market, resulting in increased sales, increased prices or at least no decreases,’ she said.

‘UK and worldwide property investors will continue to make the UK a primary market for them to invest in,’ she explained but added that it is an opportunity to campaign for changes that will improve the market such as scrapping stamp duty on the first £125,000 for buy to let investors, bring back tax relief on buy to let mortgage payments and provide funds for local councils to build more homes.

Ed Heaton, managing partner of property search agency Heaton & Partners, also believes it is a positive move for property. ‘The snap nature of the announcement, means that there has been no long build up with buyers and sellers wanting to hold off. Whilst the outcome is widely expected to be a Tory landslide, the element of uncertainty is limited because of this. The prospect of five more years of Conservative rules will be seen by many as a real positive,’ he pointed out.

High demand and low levels of supply also mean that election uncertainty is unlikely to kick in, according to Philip Woolner, joint managing partner of Cheffins. ‘It is unlikely that we will see any real effect on activity in the run up to 08 June. Any kind of instability can easily frighten investors or property buyers, however we would expect that the impact of this snap election may simply elongate people’s decision making process on whether to move or invest in property,’ he said.

‘The run up to the election is short and should the polls be correct and the Conservatives win with a decent majority, we would expect a boost in the market as many property investors will welcome another five years of Conservative government,’ he added.

More than half of would be first time buyers hopeful of getting on UK housing ladder

More than half of would be first time buyers hopeful of getting on UK housing ladder

Over half of aspiring first time buyers questioned in a UK survey said they are hopeful and confident about their chances of getting on the housing ladder.

Overall 57% of those looking to buy their first property are optimistic and the majority expect to be able to do so by 2021, according to the research by conveyance services firm My Home Move.

However, for older first time buyers, those aged over 23, some 90% revealed that their home ownership aspirations and childhood expectations no longer match up as they had hoped to be able to buy at a younger age.

When asked what age they thought they would be able to buy their first home when they were growing up the majority answered age 25 or 30. For those who are now in their late 30s, 40s, 50s and 60s, this means they are years and even decades older than they expected to be when they dreamed they would buy their first home as a child.

The firm suggests there is now a ‘missed generation’ of first time buyers. ‘For many people the idea of home ownership is still the thing they aspire to the most. It offers security and a sense of achievement but of those we surveyed, over a quarter expected to be home owners by the time they hit their mid-20s but the reality is very different,’ said Doug Crawford, chief executive officer of My Home Move.

‘Our findings showed that we have a missed generation of first time buyers, those who are now into the 30s, 40s, 50s and even 60s, who are still struggling to get on the property ladder. Having grown up in the 1970s and 1980s, when home ownership figures overtook that of renting for the first time, it’s not surprising that these children believed they too would be home owners in their 20s,’ he pointed out.

When questioned how they expected to afford their new home some 72% of aspiring first time buyers said they were saving for their deposits themselves, however they also expected to need additional support from friends, family and the Government.

Only, 6.2% of respondents believe the Bank of Mum and Dad would gift them enough money for a deposit, meaning they could apply for a mortgage without the need for further savings or support through the Government’s Help to Buy schemes.

A regional breakdown of the survey shows that those in London represented the highest proportion of would be first time buyers who were expecting to receive a gifted deposit that would be enough to secure them a mortgage at 15.7% while an additional 13% were expecting to have to top up their gift with additional savings, as property prices are rising.

In comparison, only 6.8% of aspiring home owners in Yorkshire and Humberside expected to be gifted money, with 3.4% believing that they would have to top up their gift with savings.

Overall the Government’s Help to Buy Equity Loan scheme was more popular than the newer Help to Buy ISA, with over 10% of aspirational first time buyers in London and the North East planning to buy their first home through the Equity Loan scheme.

‘In today’s market, with its continued lack of housing stock and high property prices, would be first time buyers have to take advantage of every revenue stream available to them. For many, years of hard saving are not enough to afford them their first home, having to be supplemented with gifted deposits and Government support,’ said Crawford.

Remortgaging activity increased strongly in the UK in March

Remortgaging activity increased strongly in the UK in March

Remortgaging activity in the UK increased in March, up to 21% of the valuations market from 15% in the same month in 2016 and buy to let remortgaging also rose, the latest data shows.

More landlords sought a remortgage with valuations in this sector up 3%, according to the figures from Connells Survey and Valuation with the firm suggesting they may be searching for additional fund due to tax changes.

However, first time buyer valuations decreased after a more active February than usual amid speculation that rising inflation may be having an impact on those seeking to get on the housing ladder.

The report suggests that as the inflation rate hits its highest level since September 2013, home owners have sought to off-set the rising cost of living and the growth in remortgaging has been driven by those eager to save money by cutting their monthly mortgage repayments.

Indeed, as a proportion of market activity, remortgaging has hit its highest level in March for five years.

‘For those struggling, remortgaging can offer tangible financial relief. With the low base rate and property values increasing 6.2% annually, many are seizing the opportunity to save through remortgaging at a lower loan to value ratio,’ said John Bagshaw, corporate services director of Connells Survey & Valuation.

He pointed out that this trend is supported by the latest figures from the Council of Mortgage Lenders which show a 22% rise in the value of remortgage activity and Bagshaw predicts that if the current financial outlook continues there could be an ever greater number of home owners turning to remortgaging to cut costs.

He also believes that buy to let landlords are trying to recoup the loss of mortgage tax relief which is now being phased out over the next few years. ‘With market rents not yet rising, one of the few alternatives has been to remortgage. More landlords have taken this path in March, given the lower cost of borrowing and higher property values,’ he said.
He also explained that after the exceptional increases seen in January and February in first time buyer valuations, this market sector appears to be returning to equilibrium and the winter upswing in first time buyers now looks to have been a short term bounce.

‘Rising inflation will have hit aspiring home owners particularly hard. Many are finding it difficult to find spare income and save for a deposit,’ he added.

Home lending down sharply year on year on UK, but due to stamp duty rush in 2016

Home lending down sharply year on year on UK, but due to stamp duty rush in 2016

Gross mortgage lending in the UK reached £21.4 billion in March, up 19% from the previous month but 19% lower than a year ago, the latest data shows.

However, the Council of Mortgage Lenders pointed out that the sharp fall in year on year lending was expected as March last year saw significant rises in activity as borrowers rushed to beat the introduction of an extra 3% rate of stamp duty on additional homes.

Gross mortgage lending for the first quarter of 2017 was therefore an estimated £59.1 billion, down 4% decrease on the fourth quarter of last year and a 6% decrease on the £63 billion lent in the first quarter of 2016.

‘Mortgage lending appears to be in neutral gear. Our gross estimate for March is £21.4 billion and this is broadly in line with average monthly lending over the past year. Within this aggregate level, there has been a shift towards first time buyer and remortgage customers, away from home movers and buy to let landlords,’ said CML senior economist Mohammad Jamei.

‘We expect this profile to continue over the short term, as low mortgage rates encourage existing borrowers to remortgage and government schemes help first time buyers. We do not expect any marked effect from the General Election,’ he added.

But Mark Dyason, director of UK wide independent mortgage broker, Edinburgh Mortgage Advice, believes there is substantial pent up demand from first time buyers.

‘For so long landlords have held all the cards but with the various tax changes applied to buy to let first time buyers are firmly in the driving seat. With people increasingly wary of rate rises, remortgage levels also remain high. Inflationary pressure to come means the first rate rise in a long time may no longer be too far off,’ he said.

He thinks that Brexit related uncertainty continues to affect the market with would-be movers putting of any decision and also he does believe that the General Election could have an effect in terms of even more conservatism in the months ahead.

‘Dire supply levels are also damaging demand. There’s very little on the market and people aren’t in a hurry to buy homes they sense are languishing rather than electrifying. At the high end of the market there has been an influx of cash buyers over the past nine months given the weakness of the Pound. But with Sterling seemingly in bounce back mode, we may see this trend tail off,’ he explained.

‘The irony is that the overall neutral market may be good news for the consumer as lenders will miss their targets and so drop rates to make their products look more attractive,’ he added.

According to John Eastgate, sales and marketing director of OneSavings Bank, while mortgage activity may have dipped in the first quarter and the forthcoming election could add some complexity to the year, the last few years have demonstrated very clearly that the mortgage market can negotiate the even the trickiest political landscapes.

‘With interest rates looking set fair to stay low, relatively strong levels of demand will persist. However, long term constraints still provide a note of caution. Demand still outweighs supply, adding pressure to the purchase market. If we don’t see supply increase, then affordability stretch will remain the stumbling block for prospective buyers,’ he explained.

The coming months may tell an entirely different story for the housing market, according to John Goodall, chief executive officer of buy to let specialist Landbay. ‘Following the recent changes to buy to let tax relief and the introduction of tighter underwriting criteria, it is becoming even more complicated for aspiring home owners and landlords to access the finance they need,’ he said.

‘What we now need are some firm commitments from the government to tackle the housing crisis. Positive measures aimed at encouraging the development of high quality rented properties will target the lack of supply across both sales and lettings in the housing market,’ he added.

Henry Woodcock, principal mortgage consultant at IRESS, also believes that the outlook for gross lending doesn’t look rosy. ‘In addition to the snap general election announcement, which may result in people delaying significant financial commitments in the short term, there are also a few other factors at play that might dampen mortgage activity,’ he said.

‘Although unemployment remains low at under 5%, inflation is starting to eat into wage growth and is above the Government’s 2% inflation target. The recent Royal Institution of Chartered Surveyors (RICS) monthly survey shows that stock levels are at a new record low and the number of people interested in buying a property, and the number of sales, were also stagnant in March,’ he pointed out.

‘With the prospect of a rise in the Bank of England base rate, consumers may decide to delay buying that new home or changing mortgages until the economic picture is clearer,’ he concluded.

Research reveals where in the UK it would take 27 years to save for a first Research reveals where in the UK it would take 27 years to save for a first home deposit

It is well documented that saving a deposit for a first home in the UK can take years but now new research shows that prices are so high in some locations that it could take 27 years.

London has the highest average deposits overall in the country with 16 boroughs appearing in the top 20 locations requiring the biggest house deposits relative to average salaries, according to the figures from MoneySuperMarket.

Using data from the Land Registry and the Office of National Statistics (ONS), the research analysed average house prices and average salaries to work out the average required deposit needed to buy a house across 441 local authorities in the UK.

It found that Kensington and Chelsea is the most unaffordable place to live in the UK. House prices are on average £1.3million and an average salaried couple would need a 52% deposit of £688,772 before buying in the area. With the combined salary of a couple living in the borough averaging £147,918, people can expect to wait approximately 23 years before they’ve saved enough to buy a home.

Westminster and Camden are the next most unaffordable places, requiring deposits of £554,996 and £490,738 respectively. In Camden, where the average deposit figure is 56.6% that equates to saving for 27 years, the longest of any area in the UK.

Outside London, South Buckinghamshire, Chiltern and Elmbridge require deposits of over £200,000 and in 93 or 20% of local authority areas the average minimum deposit needed is greater than £50,000, and in 51 it’s over £100,000.

The analysis also revealed that in 75 local authorities, an average salaried couple would need to find more than a 20% deposit to buy an average priced house and in 39 local authorities a couple would need to save more than a 30% deposit. In total, there are 34 local authorities in which it will take prospective home owners 10 years to afford the minimum deposit needed to buy in their borough.

‘As house prices continue to rise, the dream of owning a home becomes harder and harder to reach for so many people,’ said Kevin Mountford, banking expert at MoneySuperMarket.

‘For those who want to take their first steps onto the ladder, reaching the minimum deposit levels required causes serious financial strain and, as our analysis highlights, many might be priced out of their desired area. Similarly, for those who already own their own home but are looking to take that next step up the ladder, the stretch could be a bigger burden than anticipated,’ he explained.

‘It is important to strike a balance when relocating and prospective buyers shouldn’t stretch themselves too far. For those who want to maximise their chances of securing their dream home in their dream area, paying off debts is the best way to start, as existing borrowing will be taken into account by a lender when it comes to applying for, or extending, a mortgage. Reducing the amount you spend each month could also help when it comes to boosting the amount a lender thinks you can afford to borrow,’ he pointed out.

3 Bedrooms, 2 full Bathrooms, 1,718 sqft Home for rent – Land O’ Lakes, Florida

Deposit: $1,675; 3 Bedrooms; 2 full Bathrooms; Single-Family Home; Refrigerator; Dishwasher; Garbage Disposal; Microwave; Vaulted Ceiling; Ceiling Fan; Attic; Skylight; Fireplace; Porch; Pets Allowed:
Cats, Small dogs; Jetted Bath Tub; Pool; Built in 1992; 1,718 sqft; Patio; Lawn; Sprinkler System;

This 3 bedroom, 2 bath , 2 car garage home, has lots to offer. It is located in the great demanding location of Lake Padgett East, of Land O Lakes. With Top “A” rated Elementary, Middle, and High Schools. Close to shopping, restaurtants, ball fields, and Library. It offers a family room w/ fireplace, office/den, formal dining room, volume ceilings, inside utility with extra storage closet and/or pantry, screened in lanai, nice fenced in back yard with shed, and is a Non-smoking home. Master bathroom located on opposite side of other bedrooms. It includes a huge Jacuzzi tub, separate sta… nd up shower, and private toilet room. Kitchen includes all newly stainless steal appliance’s. A/c was replaced to the new energy saving efficient unit. Rental price includes access fees to the community club house, pool, and other amenities. Please email inquiries to …… or call/text 504-452-7614.

2 Bedrooms, 1 full Bathroom apartment for rent – Fort Thomas, Kentucky

Deposit: $825; 2 Bedrooms; 1 full Bathroom; Multi-Family; Refrigerator; Air Conditioning; Pets Allowed:
Cats, Small dogs, Large dogs; Basement; Built in 1898; Lawn;

Available Immediately
Best Location in Newport
Live within walking distance to everything – Levee, Downtown Newport and Cincinnati, Reds games, Bengals games, Nightlife!
Very nice historic 5 family building on safe street!

309 Washington Ave – Newport, KY PERFECT FOR ROOMMATES

trendy 2 bedroom apartment on 2nd floor in front, of this beautiful 5 unit building.
Apartment is newly remodeled, and has 2 good sized bedroms with closets, has its own private entrance in the front of the building, has tile in bath and kitchen and carpet elsewhere. Kitchen has gas st… ove and newer refrigerator. Kitchen and living room were just repainted a neutral gray color so photos are not that accurate . There is storage space in the basement, as well as a coin operated washer and dryer. There is a large shared backyard for all tenants to use. Parking is onstreet with special free pass for tenants only!

This is one of Newport’s best locations, right across the Hofbrauhaus, minutes from downtown cincy.

Rent is $825 / month and it INCLUDES Water + Sanitation. Tenant pays gas + electric. Security deposit is $825
1 year lease with references. NO short term leases available. Move in date is immediately

PETS OK with additional deposit ($50) and $35/month extra rent for 1 dog or cat! Woof Woof! No pit bulls / vicious breeds – no exceptions (insurance will not allow it)!

CONTACT me at Gordon AT menningerproperties DOT com. Please email me your FULL NAME, with move in date and for how many people!

Visit our website at http://www.menningerproperties.com for our other apartments / houses in Newport

12 month lease, no sec 8, must make $2,450/ month minimum We do background checks